Entrepreneurship is all about creating solutions to daily problems though so many companies fail to innovate for those who come up against more challenges than most on a daily basis. The perception that the disabled market is too small to be profitable is mistaken – it’s estimated that the spending power of disabled people and their families is around £250bn per year.
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Whether at home or at work, a great number of people spend a significant portion of their daily lives sitting down. It can come as a shock then to learn that many of the seats and sofas we use every day are unsafe. Not only that, certain chairs, both in the office and in the house, are having a negative impact on our bodies, creating problems with balance, flexibility and posture that may be felt immediately or in later life.
Not just one, but two brand new chairs to the Recliners range.
Being seated for a large portion of the day can put a huge amount of stress on the lower half of the body, leaving 19% of our total weight on our legs and feet. With all that pressure, it’s important to make sure our sitting position is not only comfortable, but also promotes healthy joints and muscles.