Entrepreneurship is all about creating solutions to daily problems though so many companies fail to innovate for those who come up against more challenges than most on a daily basis. The perception that the disabled market is too small to be profitable is mistaken – it’s estimated that the spending power of disabled people and their families is around £250bn per year.
Smart companies have taken note. Here are three companies combining the very best of entrepreneurship – a product with a market that makes a genuine difference in people’s lives.
Handiscover
Described as AirBnB for people with restricted mobility, Handiscover lists accessible properties in more than 52 countries around the world, allowing those with difficulty getting around to book holiday accommodation that will suit their needs. Propertied are classified according to their levels of accessibility and hosts can be contacted to discuss any specific requirements prior to booking.
Blue Badge Style
It’s not just when people go on holiday that they need information about accessible venues – getting around in their home town can cause problems as well. Enter Blue Badge Style, a website that allows users to input and review accessible properties around the UK.
Inclusive Fashion Design Collective
A design collective dedicated to creating fashionable, functional products for people with disabilities. IFDA promote design for people with disabilities by offering consultancy services to major brands and spreading their message via conferences and TED Talks.