Some marketing experts estimate that by 2020 over 80% of the content we consume online will be video.
Video has certainly changed face of advertising and social media, with companies that invest in this type of marketing (and do it well) seeing excellent returns. This excellent and in-depth article from Thiis magazine explains what you need to know to create a compelling video.
thiis.co.uk/magazine-pdf-archive/lights--camera--action.aspx